Build Your Audience
On Understand Chess, you will have access to tons of enthusiastic students who are eager to learn from you. In order to get a head start and stand out from the competition, it's important to drive some of your own success, as well. Don't worry, you don't have to think about marketing just yet, but once you're close to publishing your course, you'll have lots of resources to look at to help you build an audience.
Step 1: Write your Course Landing Page.
Whether students find your course through organic search, Understand Chess promotions, or through your own marketing efforts, they'll eventually land on your Course Landing Page. This is where students decide whether your course is worth enrolling in by reviewing your title, your credentials, course description, preview lessons, and more.
Step 2: Pick a course price and join Understand Chess promotions.
Your course can be free or paid. You can also decide whether you want to opt in to Understand Chess promotions, where Understand Chess will help promote and market your course.
Step 3: Build social proof.
To gain momentum for your course once it's first published, you'll need to get social proof. This means earning a couple dozen enrollments and a few honest reviews. To develop this social proof, you can share your course with friends and family and with your social networks (Facebook, LinkedIn, etc.), or on other online forums related to your chess topic. Remember that you don't need to be a grandmaster to be a great instructor. You just have to provide enough social proof so that students know you are a great teacher!
Step 4: Expand to other channels and grow your audience.
Once you have established yourself as an Understand Chess instructor, you can start driving your own traffic to your course.
FAQs
How does the revenue share work?
You get 50% of the net earnings and the other 50% goes to Understand Chess. We handle the marketing for you, sales transactions for you, hosting fees, streaming fees, any much more so you don't have to.
What's the earning potential of the typical instructor?
This highly depends on your course topic and the potential audience volume. Before you decide what to teach, you should do some research around how many potential buyers your topic has as well as how much competition there is.
How will I get paid?
Understand Chess pays instructors through PayPal. Payments from PayPal are delivered directly to your PayPal account, which can in turn, be transferred to your bank account.
How does Understand Chess market my course?
One of the biggest benefits of putting your course on Understand Chess is exposing your course to students worldwide. If you opt in to Understand Chess Promotions, Understand Chess will invest in promoting your course to these students via our marketing promotions. These programs allow Understand Chess to offer your course at a discount to current Understand Chess students, to affiliates, and to social media audiences via paid advertising.